Tuesday, September 25, 2012

Napa Wedding Photographer Needs to Reestablish His Brand

This client has a real challenge.  He is one of the best wedding photographers in Napa Valley, and he has a long star studded history of doing wedding in Napa and all the great wedding venues in San Francisco and all points North.  But, he made the decision 10 years ago to head to Maui, and see if he could make a living in the top wedding destination in the world.

He was very successful in Maui (1000 weddings in 10 years), but has decided to return to Maui.  Ten years is a long time, and in that time period local search engine marketing has become key.  He now has competitors who have great positioning on Google Wed Search and Google Places under the huge keyword Napa Wedding Photographer.

An online press release is one way to try and do the end run.  So we created a press release Noted Napa Valley Wedding Photographer, Bill Stockwell, Returns from Stint in Maui

The response has been good so far with over 50 views in less than 24 hours, but it has not shown up under any of the keywords.  You can imagine, however, how cool it would be if it does.

The picture on this page is an example of Bill's work, in case you know someone in Napa looking for a photographer. 

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